[EBOOK] Fascinate, Revised and Updated

fascinate revised and updated

Release Date : 2016-04-26
ISBN Code : 9780062405937
Book Author : Sally Hogshead
Book Publisher : HarperCollins
Total Pages : 352

Fascinate Revised And Updated Book Detail/ Review :

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

[EBOOK] Student-Centered Coaching

student centered coaching

Release Date : 2010-11-19
ISBN Code : 9781412980432
Book Author : Diane Sweeney
Book Publisher : Corwin Press
Total Pages : 212

Student Centered Coaching Book Detail/ Review :

This practical resource is grounded in a simple but powerful premise: that school-based coaching programs can be designed in a way that more directly impacts student achievement. In a student-centered coaching relationship, the focus is on using data and student work to drive conversations between coaches and teachers to make informed decisions about instruction. In other words, coaches and teachers work collaboratively to support students. The book also underscores the critical role of the principal in developing systems and structures to support teacher learning and fostering a culture of learning. The book is suitable for use with both new and experienced coaches and the principals who support them.

[EBOOK] The Positive Dog

the positive dog

Release Date : 2012-05-01
ISBN Code : 9780470888551
Book Author : Jon Gordon
Book Publisher : John Wiley & Sons
Total Pages : 103

The Positive Dog Book Detail/ Review :

The big dog teaches the negative dog how to feed positivity each day, which helps him to change his attitude and reach his full potential, in this entertaining and inspirational business fable that teaches readers how to summon their inner positive dog.

[EBOOK] Invent It, Sell It, Bank It!

invent it sell it bank it

Release Date : 2014-03-11
ISBN Code : 9780804176446
Book Author : Lori Greiner
Book Publisher : Ballantine Books
Total Pages : 288

Invent It Sell It Bank It Book Detail/ Review :

NATIONAL BESTSELLER From one of the stars of ABC’s Shark Tank and QVC’s Clever & Unique Creations by Lori Greiner comes a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it a success. Turn your idea into a reality. Become your own boss. Make your first million. Achieve financial freedom. Lori Greiner shows you how. Lori Greiner is one of America’s most successful, prolific, and sought-after entrepreneurs. But before she created her first hit product, all she had was a great idea, a tireless work ethic, and no clue how to get it to market. So Lori taught herself everything she needed to know about bringing an invention from concept to creation to consumers in months. She learned the ins and outs of business, manufacturing, investors, patents, marketing, and more. Now, five hundred million dollars in retail sales later, in an honest and straightforward fashion, Lori reveals the path she took to her wealth of experience and hard-won wisdom so that you, too, can achieve financial freedom and see your invention become reality. Invent It, Sell It, Bank It! is a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it profitable. Sharing her own secret formula and personal stories along the way, she provides vital information and advice on topics that can often intimidate, frustrate, and stump aspiring entrepreneurs. Offering behind-the-scenes insights into her experiences on ABC’s Shark Tank and QVC-TV’s Clever & Unique Creations by Lori Greiner, as well as valuable lessons learned from the mistakes and triumphs of her early career, Lori proves that, with hard work and the right idea, anyone can turn themselves into the next overnight success. So a note to all the weekend inventors, armchair CEOs, and get-rich-quick dreamers: No more excuses! With Lori Greiner as your personal mentor, the only thing left to do is make your product, get out there, and sell it! Inside, Lori covers such topic as . . . • Market research: Is your idea a hero or a zero? Don’t be so fixated on the end result that you forget to make something that people actually want to buy. • Product design: I have an idea, now what’s next? From concept to prototype to final product: How do I make it and where do I start? • Funding: Although loans, investments, and crowd-sourcing are great ways to access cash, first tap into your own resources as wisely as possible. • Manufacturing: Seeing your final product roll off the assembly line is a magical moment, but there are things to watch out for so you get there in a cost-effective way. • Protecting your idea: To patent or not to patent, and other things you can do to safeguard your idea. • The secrets to selling successfully: You got the product made, now learn how to get people to buy it! Advance praise for Invent It, Sell It, Bank It! “I am used to dealing with Mavericks and Lori fits the bill! Lori Greiner’s insightful and practical book, Invent It, Sell It, Bank It! should be on the required reading list for anyone who wants to take an idea and turn it into a real business.”—Mark Cuban “While most people write a book to make money, it’s evident in reading Invent It, Sell It, Bank It! that Lori’s goal is to share her secrets with the reader, and make them money.”—Mark Burnett From the Hardcover edition.

[EBOOK] Most Likely to Succeed

most likely to succeed

Release Date : 2016-08-16
ISBN Code : 9781501104329
Book Author : Tony Wagner
Book Publisher : Simon and Schuster
Total Pages : 304

Most Likely To Succeed Book Detail/ Review :

The basis for a major documentary, two leading experts sound an urgent call for the radical reimagining of American education so we can equip students for the realities of the twenty-first-century economy. We prize academic achievement, pressuring our children to get into the "right" colleges, have the highest GPAs, and pursue advanced degrees. But while students may graduate with credentials, by and large they lack the competencies needed to be thoughtful, engaged citizens and to get good jobs in our rapidly evolving economy. Alarmingly, our methods of schooling crush the creativity and initiative young people really need to thrive in the twenty-first century. Now bestselling author and education expert Tony Wagner and venture capitalist Ted Dintersmith call for a complete overhaul of American schools, sharing insights and stories from the front lines. Their powerful, urgent message identifies the growing gap between credentials and competence--and offers a framework for change. Most Likely to Succeed presents a new vision of American education, one that puts wonder, creativity, and initiative at the very heart of the learning process and prepares students for today's economy.

[EBOOK] Marketing


Release Date : 2001
ISBN Code : 0415249880
Book Author : Michael John Baker
Book Publisher : Taylor & Francis
Total Pages : 711

Marketing Book Detail/ Review :

[EBOOK] Our Iceberg Is Melting

our iceberg is melting

Release Date : 2016-01-05
ISBN Code : 9780399563928
Book Author : John Kotter
Book Publisher : Penguin
Total Pages : 160

Our Iceberg Is Melting Book Detail/ Review :

The revised and updated tenth anniversary edition of the classic, beloved business fable that has changed millions of lives in organizations around the world. Our Iceberg Is Melting is a simple story about doing well under the stress and uncertainty of rapid change. Based on the award-winning work of Harvard Business School’s John Kotter, it can help you and your colleagues thrive during tough times. On an iceberg near the coast of Antarctica, group of beautiful emperor pen­guins live as they have for many years. Then one curious bird discovers a potentially devastating problem threatening their home—and almost no one listens to him. The characters in the story—Fred, Alice, Louis, Buddy, the Professor, and NoNo—are like people you probably recognize in your own organization, including yourself. Their tale is one of resistance to change and heroic action, seemingly intractable obstacles and clever tactics for dealing with those obstacles. The penguins offer an inspiring model as we all struggle to adapt to new circumstances. Our Iceberg Is Melting is based on John Kotter's pioneer­ing research into the eight steps that can produce needed change in any sort of group. After finishing the story, you'll have a powerful framework for influencing your own team, no matter how big or small. This tenth anniversary edition preserves the text of the timeless story, together with new illustrations, a revised afterword, and a Q&A with the authors about the responses they've gotten over the past decade. Prepare to be both enlightened and delighted, whether you're already a fan of this classic fable or are discovering it for the first time.

[EBOOK] The Way of the Shepherd

the way of the shepherd

Release Date : 2009-05-26
ISBN Code : 9780310543121
Book Author : Kevin Leman
Book Publisher : Zondervan
Total Pages : 128

The Way Of The Shepherd Book Detail/ Review :

A heartwarming, contemporary parable, The Way of the Shepherd offers a fresh perspective on the art of leadership in this account of a cub reporter who lands the interview of a lifetime with the most respected CEO in America. Through the interview, the businessman shares seven proven management principles that, while ancient in origin, are readily applicable in today’s fast-paced, high-tech world.Compelling and challenging, these uncommon, age-old principles require leaders to focus on their own hearts, character, and priorities, and to give their best in order to receive the best from others. Readers also discover insights and techniques for engaging and energizing their workforce, and for leading people in a way that helps them see their work as a calling rather than merely a job, as a place to belong rather than just a place to work. A concise story that’s full to the brim, The Way of the Shepherd is a must-read for busy leaders at all levels who want to call forth greatness from the people around them by cultivating it in themselves.

[EBOOK] Aquaponic Gardening

aquaponic gardening

Release Date : 2011-10-11
ISBN Code : 9781550924893
Book Author : Sylvia Bernstein
Book Publisher : New Society Publishers
Total Pages : 336

Aquaponic Gardening Book Detail/ Review :

Aquaponics is a revolutionary system for growing plants by fertilizing them with the waste water from fish in a sustainable closed system. A combination of aquaculture and hydroponics, aquaponic gardening is an amazingly productive way to grow organic vegetables, greens, herbs, and fruits, while providing the added benefits of fresh fish as a safe, healthy source of protein. On a larger scale, it is a key solution to mitigating food insecurity, climate change, groundwater pollution, and the impacts of overfishing on our oceans.Aquaponic Gardening is the definitive do-it-yourself home manual, focused on giving you all the tools you need to create your own aquaponic system and enjoy healthy, safe, fresh, and delicious food all year round. Starting with an overview of the theory, benefits, and potential of aquaponics, the book goes on to explain:—System location considerations and hardware components—The living elements—fish, plants, bacteria, and worms—Putting it all together—starting and maintaining a healthy systemAquaponics systems are completely organic. They are four to six times more productive and use ninety percent less water than conventional gardens. Other advantages include no weeds, fewer pests, and no watering, fertilizing, bending, digging, or heavy lifting—in fact, there really is no downside! Anyone interested in taking the next step towards self-sufficiency will be fascinated by this practical, accessible, and well-illustrated guide.Sylvia Bernstein is the president and founder of The Aquaponic Source. An internationally recognized expert on aquaponic gardening, Sylvia speaks, writes, and blogs extensively about this revolutionary technique.

[EBOOK] The One Minute Manager

the new one minute manager

Release Date : 2015-05-05
ISBN Code : 9780062389152
Book Author : Ken Blanchard
Book Publisher : HarperCollins
Total Pages : 112

The New One Minute Manager Book Detail/ Review :

A revised edition of the timeless business classic—updated to help today’s readers succeed more quickly in a rapidly changing world. For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work. Now, Ken Blanchard and Spencer Johnson have updated The One Minute Manger to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-read story, they teach readers three very practical secrets about leading others—and explain why these techniques continue to work so well. As compelling today as it was thirty years ago, this classic parable of a young man looking for an effective manager is more relevant and useful than ever.